I’m here at Museums and the Web in Indianapolis. Seb Chan and I delivered the Planning for Social Media Workshop yesterday. The slides can be viewed on the M&W site later today. I’ve been summarizing this morning’s session. Thanks to some killer jet lag I can’t promise to be awake for the afternoon session. You can follow the twitter feed at #mw2009. If you would like to follow me (when I’m awake) or to comment on this blog post, it would be great to do so either here or on Twitter. I’m artech05.
Maxwell Anderson, The Melvin & Bren Simon Director and CEO, Indianapolis Museum of Art
Moving from Virtual to Visceral
It is imperative to make behind the scenes available to audiences before and after visits.
Finding ways to keep volunteers engaged is a worthwhile effort
Exhibitions are curator’s conceits. They are only one way of communicating museum programs.
Looking and learning are only part of what visitors do: they also park, shop, eat. Museum needs to be sensitive to the whole visitation experience
Choice and opportunity are critical to visitation
Viewing art is analogous to watching drag racing – moments of viewing
Experiential environments can be compromised by excessive orientation
Virtual solutions as simulacrum- do we become caught up in our own obsession with technology?
Take our visitors to the movies rather than just show them the credits
Telling stories is the key issue
Wetting our appetites online
Urges us to maintain educational mandate of the museum rather than commercial intrusions
Encouraging voyeurism- how did this come to pass? Take cue from television appetite for behind the scenes
Allow audiences to see themselves in the narratives we deliver – an empathetic response
Present museum statistics online
Could steve project change the language of art criticism?
We should allow tagging to influence our decisions
Artbabble.org – not just enjoyment but incrementally, these recordings can become part of visual record
Visual traditions are not owned by curators
Most of what we acquire in museums is accidental- donors etc.
Flickr Commons – how long will it be around. Make sure we have something sustainable in-house
Look for experiential hooks – what makes visitation meaningful to audiences
Encourages push-back to ‘big banana’ curators
Serendipity is so much part of accessioning
Be reflective of what matters, not just what can be measured
Not just access
Non visitor is such an important part of museum program- making a case online is experiential substitute for being onsite
Museum visitation can be transformative. Build intergenerational experience of museum visitation
Chair Mia Ridge, Science Museum UK
Organisational Change for the On-line World: Steering the Good Ship Museum Victoria
Tim Hart and David Methven
In sourcing model – build capability in-house
How do we bring the organization along in the change?
How should we change our work practices? What are the key objectives?
At Museum Victoria an online strategy was created from information logic map
Drivers, objectives, benefits, changes
Organisation wanted ownership of their processes
Online planning group
Online planning group
Ensures adequate resources and schedules
Works and manages
Establishes measures of success
Collectish – organise and share yr collection
Connect with other collections. Result of the recognition that relationships are part of the new agenda and core business of the museum.
Down to Earth: Social Media and Institutional Change
Vincent de Keijzer and Patricia Deiser
Make use of audience participation
What will benefit staff? How do you seduce them?
Start talking to people inside museum- create online platform for internal discussion
Continuous access to cultural heritage project
Ideas, proposals, projects, experiments
“It must be remembered that there is nothing more difficult to plan, more doubtful of success nor more dangerous to manage than the creation of a new system. For the initiator has the enmity of all who profit by the preservation of the old institution and merely lukewarm defenders in those who would gain by the new one.” Nicolo Machiavelli
Who benefits most from the solution to the problem? Make them the project leader
Build the community from within the organisation
After the Heroism, Collaboration: Developing an Inter-Departmental Interpretive Goals Process at SFMOMA
Stephanie Pau and Peter Samis
Organising learning and mobile space
Creativity within IT team could be better utilised if folded into broader processes
Curators provide outline of interpretive goals of project
246 and counting
Architecture and design exhibition showcasing current acquisitions
The art of participation
The artist describes his silent sonata: “It seems idiotic but that’s what I did”
Reaching out to new audiences
Evaluations showed that audiences were interested in
Artists own voice
Art curators and critics
Not so interested in other visitors voices
Tap on artwork and hear about the work – very popular
Mobile content via cell phone very problematic
Expensive for travelers
Wireless is intermittent
Dialing into content creates barriers
Promote with museum wide strategy
Thanks to Mia Ridge for chairing the session.