The Museum of the 21st Century

LSE Arts and Thames and Hudson 60th anniversay discussion
The Museum of the 21st Century
Tuesday 7th July 2009

There was quite a buzz at the London School of Economics. The auditorium was packed; close to 500 people to hear the director of the British Museum Neil MacGregor and director of Tate, Nicholas Serota discuss the roles of collections in the 21st century. This was one of many 60th anniversary year events by publishers Thames and Hudson and was run in conjunction with London School of Economics Arts.
John Wilson from the BBC chaired the session. I wish to thank the organisers for securing me a pass to this event.

John Wilson chaired an entertaining and seamless conversation, ensuring that the big issues of the day were discussed and that the human side of the most powerful museum directors in the UK was on view. The highlights were clear – both directors have a firm grip on the realities of audience participation, global relevance, political recognition, cultural guardianship, trusteeship and future relationships. Their commitment to the museum as a learning space and one where knowledge is shared was evident. The both recognised a historic ‘imperfect relationship’ between curators and audiences and agreed that this was an important area, ripe for transformation.

The best jokes of the evening:

It’s good to see the director of the British Museum before he’s lost his marbles!
(LSE rep whose name I didn’t catch)

Parliament is seathing with closet aesthetes! (Neil MacGregor)

Some highlights on the musings of the future of the museum:

On audience engagement…The future of the museum may be rooted in the buildings they occupy but it will address audiences across the world and will be a place where people across the world will have a conversation. Those institutions which take up this notion fastest and furthest will be the ones which have the authority in the future.

On THOSE marbles…
Yesterday’s debate was about whether another country should have objects in their collections. The greater argument is, how do London and Greece ensure that some of these objects can be seen in China, Africa etc.

On travelling collections…Transformations in the notion of trusteeship, making this a reality is imperative. Beginning with professional world of trust, collections and expertise should be available to others around the world. Working to ensure that collections are seen, shared, discussed in Asia, Africa, South America. Museums are unique in being able to build these international communities where publics can engage in culture.

On changing roles of authorship…One of the great things that is happening is that major collections are putting as much as possible online available for download free of charge for academic purpose. This has completely transformed the way that drawings can be studied. There is a question about the duty of museum to be guarantor about what it believes to be authority.

The challenge is to what extent do museums wish to remain authors or to become publishers. Authority of institution can be used and provide a platform for international conversation. In 10-15 yrs we will have curators who will effectively be commissioning editors but will have to make a distinction between what we say and what others who use our platform to say things about themselves. The future has to be
museum as publisher and broadcaster.

On museum as educator…
The museum is the first open university and institutions are all trying to work out more ways of engaging audiences with expertise from within the institution. The big question is how to use electronic methods to enable more people to learn. It was agreed that a diminishing proportion of audiences would be those who visit the galleries themselves; the growing challenge would to look for online capacity and encourage curatorial teams to work there as much as they do in the galleries.

On transformations in cultural communication…We have had an imperfect relationship between the curator and our audience. Now is the time to extend this. There is a great need to reinterpret the museum in non-eurocentric way. This includes making collection material available in non-european languages; encouraging and learning about interpretation from a non-eurocentric perspective.

On the media…
The relationship between the media and museums has transformed: there was a time when museum news only appeared in the arts pages, it is now often in the news section. Arts are now an issue.

On The Plinth
It’s Twitter art!

Below is a potted summary of the event. Please note that this is not a word-for-word transcript but a potted summary! To hear to full podcast please visit:

JW- You’ve both been in the job since the late 80s, why are you still here?
NMG
The daily opportunity of being alone with some of the greatest objects in the world. Reminds you that what may be worrying you is fairly minor in the long history of things
The pleasure of viewing numbers of people who come through the doors; being able to engage with them, enjoy them – nothing beats that! It is the great voyeur’s pleasure being the director.
Nowhere else in the world offers what is possible with collections and publics as what London offers.
With free entry, the relationship between public and collection is transformed making it an infinitely more exciting job

NS
No-one has offered me a better job.
Museums sit within society in a very different place to what they do in USA.
Rewards of working with so many different kinds of people.
An extraordinary challenge.
Working closely with artists is a powerful strength of the institution.

JW: Black clouds are gathering do you feel the reaper?
NS
Because of the strength of public appreciation and engagement we will come through. It will be more difficult for politicians to cut money to museums in the 21st century as it was in the 20th century.
The experiment in the 90s (charging entrance fees) strengthened the position of museums

NMG
It’s possible but what’s changed is the way in which people use the collections.
People do now use collection to address the world and themselves, to become a real part of the consciousness of us in this country.

NS
They may have thought more in those terms n the 1820s-30s.

NMG
That’s why this country is so different. The National Gallery is in Trafalgar Square because it was thought that residents of the East End and the West End could walk to the gallery and mix.
This19th century language and has returned to centre stage.

JW: Are we living in more enlightened times in terms of attitudes to culture?
NS
Marginally. It is more difficult to cut grants but is still difficult to name 5 politicians who could be effective secretaries of the state;

NMG
Parliament is seathing with closet aesthetes!
There are no ministers in the cabinet with this responsibility when they were appointed.
Coverage of museums in press has completely transformed. It used to be tucked away in arts papers and is now frequently in the news. Arts are an issue now.

JW What is the best argument to take to politicians?
NS
The museum is a repository of world knowledge and has a place in civic society.

NMG
The world in 1987: on the whole Britain gave impression that we were in denial of the contemporary, every politician is aware that if you want a young public to take their place they need to see what is being made across the world.

JW: How do you see the role of nationhood and museums?
NMG
Museums have a role to play in fostering international relations
The place to start is in London. There has been a huge change since the war. London is a city of diasporas, unique – a city where the world lives; where different cultural traditions coexist and survive. That is the extraordinary excitement of living in London. Collections reflect that phenomena. Divisions between home and abroad don’t make sense any longer. There is a false polarity. Because of our imperial history, we are a unique world resource which together, represents the world. We try to make a reality of the notion of trusteeship – collections and expertise should be available to others around the world. Museums uniquely can do this in building international communities. This starts as professional world of trust and then can reach millions of people across the world. The government’s response has been 1million pounds to work overseas, recognising that collections are so important that they must be funded to operate overseas.

NS
Until 2000, The Tate felt comfortable with representing international and contemporary art from UK and Nth America. Now we represent more widely; not to a great extent but this has changed the institution, creating partnerships and relationships with museums around the world. The most defensible position in the world is to look out rather than in. There was a recognition that we weren’t recognising quality and significance of work in other parts of the world.

JW: Can culture make inroads around the world?
NMG
Exchanges are important b/c its extraordinarily hard for us to grasp how various world views are seen by different cultures. Friendships can survive the political chills.

NS
We have a broader view of the world; museums are in there for the long term

JW: Is the case for museums fading?
The basic argument hasn’t changed. The value of having a collection is that it is a place where the world can look at the whole world. It is a question of whether you believe in shared human culture or whether you want to define this in national terms. All enlightenment institutions are concerned with shared human culture. It is a question of how you see a cultural inheritance and a definition of a national self. This is a key question for the world. Whatever else has happened in the world we can no longer live in simple national identities.

The Greek government considers the removal (of the marbles) illegal and so they haven’t had these discussions. There has been a politicisation of culture. It was a great insight of British parliament to separate museums from government, in that way, trustees could not be subject to political directions. It depoliticized museums.

NS
Many people take enormous pleasure from seeing work in different contexts. If you could only see British art in Britain the world would be a different place.

JW: Do you ever wonder about the marbles?
MNG
No, because the key question is; was it proper for them to be removed? There is no question it was legal as you couldn’t move them without the support of the power of the day. But that is not the point, rather it is what happened when they were removed. When they came to London they were displayed at a height where people could see them. This is the purpose of a great museum; to enable huge numbers of people to examine closely what they wouldn’t have been able to previously.

JW: What have been most significant artistic developments?
NS
Note: here the discussion focused on what I think was public reaction to artistic intervention in the demolishment of a house. As I was unfamiliar with the case (and the people next to me chose that moment to talk, I couldn’t get the gist of Nick’s response other than: the Tate doesn’t do market testing on exhibitions. They rely on the conviction that these are the artists whose works should be viewed

NMG
Note: too much chat again so potted understanding!
The reality is that collections would be shared across the UK. This is the reality of public ownership. The Plinth (current exhibition in Trafalgar Square) raises the question of what public sculpture is, what sort we want. Thanks to competitions, there is a huge range of public who think about what is on a plinth and is in some measure, their decision.

NS
Symbollically says something about the generation of today.

NMG
It’s twitter art!

JW: What is the role of art and culture for 2012 Olympics?
NS
It needs good ideas that build on what is happening in institutions rather than short events.

NMG
It’s a great opportunity to build on what is already there, if politicians can agree that the world already exists in the collections. We already have a world cultural festival the cultural Olympiad is already there.

67 Responses to “The Museum of the 21st Century”


  1. 1 Angelina Russo July 17, 2009 at 4:34 pm

    Another response to the evening can be found at http://tom-flynn.blogspot.com/
    Thanks to Des Griffin for sending em the link!

  2. 3 assimilation July 1, 2012 at 12:16 am

    After looking into a handful of the articles on your site, I truly like your way of writing a blog. I bookmarked it to my bookmark website list and will be checking back soon. Take a look at my web site as well and tell me what you think.

  3. 4 Darnell January 3, 2013 at 11:11 pm

    With quality content you share, I’m sure getting more traffic will be less hassle.

  4. 5 balishoponline.com March 12, 2013 at 6:20 am

    After going over a few of the blog articles on your site, I
    seriously appreciate your way of blogging. I bookmarked it to my bookmark webpage list
    and will be checking back in the near future. Please visit
    my web site too and tell me your opinion.

  5. 6 Guy April 13, 2013 at 2:50 pm

    It is perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or advice. Maybe you could write next articles referring to this article. I wish to read more things about it!

  6. 7 Eulalia April 17, 2013 at 12:50 am

    This is a great tip particularly to those new to the blogosphere.

    Brief but very precise info… Appreciate your sharing this one.
    A must read post!

  7. 8 Wells Fargo April 24, 2013 at 8:16 am

    39 minutes ago via web Reply Retweet Favorite powered by
    socialditto ChrisRReganChris ReganSarah Palin on Today show.
    Traditionally for a wedding to a corporate event.

  8. 9 Sabrina April 26, 2013 at 7:29 am

    I’ve been exploring for a little bit for any high quality articles or blog posts on this sort of area . Exploring in Yahoo I eventually stumbled upon this website. Reading this info So i am satisfied to express that I have a very excellent uncanny feeling I came upon just what I needed. I such a lot definitely will make sure to don?t omit this web site and give it a glance regularly.

  9. 10 http://opencontent-textbook.blogspot.fr May 1, 2013 at 6:02 pm

    Since it is not appropriate to take weight loss pills that work, if you are
    buying high-quality supplements. There aren’t any pills that are available over-the-counter or on the brain create the feeling of fullness, and by extension in the fat burning craze they often associate it to the blood stream. Can you share Prescribed Best weight loss pills that work.

  10. 11 forex trading May 2, 2013 at 8:57 am

    Hello, i think that i saw you visited my weblog thus i came to “return the favor”.
    I’m attempting to find things to enhance my site!I suppose its ok to use some of your ideas!!

  11. 12 Elton May 15, 2013 at 1:19 pm

    May I just say what a comfort to discover an individual who actually understands what they’re discussing over the internet. You definitely realize how to bring an issue to light and make it important. More and more people need to look at this and understand this side of the story. I was surprised you’re
    not more popular because you certainly possess the gift.

  12. 13 thesinghalteam.blogspot.com May 18, 2013 at 6:49 pm

    Simply desire to say your article is as amazing. The clarity in your post is just excellent and i could assume you’re an expert on this subject. Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the gratifying work.

  13. 14 best electric shavers May 22, 2013 at 7:39 am

    Hey! This is my 1st comment here so I just wanted to give a quick shout out and tell
    you I truly enjoy reading through your posts. Can you
    recommend any other blogs/websites/forums that deal with the same
    topics? Thanks!

  14. 15 http://notatkicoolturalne.blogspot.com/2012/06/skowronkiem-wylatam-zeby-wam-wreszcie.html May 24, 2013 at 7:05 pm

    Hi there, i read your blog occasionally and
    i own a similar one and i was just wondering if you get
    a lot of spam comments? If so how do you protect against it, any plugin or anything you can suggest?
    I get so much lately it’s driving me insane so any help is very much appreciated.

  15. 16 Find Out More June 3, 2013 at 6:19 pm

    With thanks for sharing your well put together webpage.

  16. 17 buy levitra June 9, 2013 at 8:52 am

    What a data of un-ambiguity and preserveness of precious knowledge about unpredicted emotions.

  17. 18 web site July 11, 2013 at 3:10 am

    My relatives all the time say that I am wasting
    my time here at web, except I know I am getting experience daily by reading thes
    nice content.

  18. 19 decrease weight now July 16, 2013 at 1:44 am

    I was pretty pleased to uncover this page. I want to to thank you for
    your time just for this fantastic read!! I definitely savored every part of it and i also have you book-marked to look at new information on your blog.

  19. 20 online form generator July 17, 2013 at 1:39 pm

    Make sure you put your keyword in the web page title,
    first paragraph and once or twice in the main body.
    It’s a good idea to have separate email promotions for prospects and customers, too, because you typically need to send different information to the different groups. We saw earlier that we could, through links to email addresses, contact directly with an email.

  20. 21 Verlene July 17, 2013 at 5:01 pm

    You have fantastic thing here.

  21. 22 online form generator July 18, 2013 at 2:16 am

    Now, there are hundreds of programs available ranging from free to hundreds of dollars, including everything from a bare bones
    setup to an all inclusive image editing suit. Rather, they’re designed to help spark possibilities in your own mind. The specific combination of reps, sets, exercises, and weight depends upon the desires of the body builder.

  22. 23 Premature ejaculation Cream July 18, 2013 at 11:13 am

    Great post. I will be facing a few of these issues as well.

    .

  23. 24 online form builder July 18, 2013 at 12:56 pm

    Horizontal Siding and Vertical Sliding refers to the outer layer of
    a wall, with shingles or boards or gaps subtly angled to shed water.
    It’s easy to use a fake IP address on i – Phone and i – Pad, but you need to know what you need the fake IP for. Decide now because if you are a weight lifter, you will not build the chest that you are looking for.

  24. 25 online form builder July 18, 2013 at 2:41 pm

    Those that cannot apply for this kind of card or that would prefer a different
    solution could consider a prepaid card that comes
    with a credit building element as an alternative. Wouldn’t it be easier if we could be able to save changes ourselves whenever we want. Once safely at Thebes, though, the obelisks were brought to the temple at Karnak with much fanfare.

  25. 26 viagra July 21, 2013 at 11:57 am

    Your way of telling all in this piece of writing is actually nice, all can without difficulty be
    aware of it, Thanks a lot.

  26. 27 Online Forms July 24, 2013 at 9:47 pm

    You may notice that the concept of compensation
    plan may seem to be common in the networking industry.
    ) and installation used are correct for your situation and
    the location of your wine cellar. Once safely at Thebes,
    though, the obelisks were brought to the temple at Karnak with much
    fanfare.

  27. 28 heart rate monitor reviews July 27, 2013 at 5:18 am

    Hi there friends, its wonderful paragraph about
    cultureand entirely defined, keep it up all the time.

  28. 29 nathanaelxxct.jigsy.com August 1, 2013 at 1:18 pm

    Heya i am for the first time here. I came across this board and I find It really useful
    & it helped me out much. I hope to give something back and aid others like you helped me.

  29. 30 online form generator August 4, 2013 at 6:15 am

    Now, there are hundreds of programs available ranging from free to hundreds of dollars, including everything from a bare bones setup
    to an all inclusive image editing suit. It’s easy to use a fake IP address on i – Phone and i – Pad, but you need to know what you need the fake IP for. Once safely at Thebes, though, the obelisks were brought to the temple at Karnak with much fanfare.

  30. 31 homepage August 5, 2013 at 12:25 am

    This article will help the internet visitors
    for setting up new web site or even a weblog from start to end.

  31. 32 masticating juicer reviews September 8, 2013 at 9:46 pm

    It’s amazing to go to see this website and reading the views of all mates regarding this article, while I am also keen of
    getting know-how.

  32. 33 starting a business March 15, 2014 at 5:20 pm

    Amazing! Its actually remarkable post, I have got much clear idea regarding from this piece of writing.

  33. 34 www.Youtube.com April 13, 2014 at 4:34 pm

    Hi there, I enjoy reading all of your post.
    I wanted to write a little comment to support you.

  34. 35 diet pills April 17, 2014 at 4:16 am

    As a natural weight loss drug, 7-DFB Extreme helps in reducing excessive
    body weight without causing any side effects.

    Whereas the PM formula controls nighttime cravings, increases resting metabolism
    as you sleep and greatly improves healthy sleep patterns, which is clinically proven to decrease
    fat storage. You do not want to eat a higher body fat meal
    if you are out in community.

  35. 36 gwencon May 22, 2014 at 12:31 am

    Museums had greatly evolved because of the vast change in our generation. However, I hope people would not get tired of visiting these places because we have a lot of things to learn from it especially in our history.

  36. 37 arthritis June 28, 2014 at 11:31 am

    What’s up all, here every person is sharing such familiarity, thus it’s nice to read this blog,
    and I used to visit this weblog everyday.

  37. 38 Youtube video July 11, 2014 at 5:02 pm

    Hello there, You have done a great job. I’ll certainly digg it
    and personally recommend to my friends. I am confident they’ll be benefited from this web site.

  38. 39 how to become an entrepreneur August 19, 2014 at 5:03 am

    I’m impressed, I must say. Rarely do I come across a blog that’s
    both equally educative and interesting, and let me
    tell you, you’ve hit the nail on the head. The issue is something that not enough people are speaking intelligently about.

    I am very happy I found this in my hunt for something relating to this.

  39. 40 omega juicer gerson therapy September 27, 2014 at 1:52 pm

    Today, I went to the beachfront with my kids. I found a sea
    shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
    She placed the shell to hher ear and screamed. There was
    a hermit crab inside and it pinched her ear. She never wants to go back!
    LoL I know this is totally off topic but I had to tell someone!

  40. 41 omega juicer too much pulp September 29, 2014 at 11:56 am

    Very good site you have here but I was wondering if you knew
    of any discussion boards that cover the same topics
    talked about in this article? I’d really love to be a part of online community where I can get comments from other knowledgeable individuals that share thee same interest.
    If youu have any recommendations, please let me know.

    Thanks a lot!

  41. 42 pets December 4, 2014 at 4:36 pm

    I was pretty pleased to uncover this page. I wanted to
    thank you for ones time due to this fantastic read!!
    I definitely appreciated every little bit of it and
    i also have you saved to fav to look at new stuff on your website.

  42. 43 Bushra Parveen December 19, 2014 at 8:12 pm

    Hello nice post.
    Thanks for the amusing post..
    Now days many people a same problem is this how to stop premature ejaculation. I know a beast herbal treatment.

  43. 44 asbestos pipe insulation December 26, 2014 at 2:07 am

    Excellent post. I was checkjng constantly this
    blog and I am impressed! Very helpful information specifically the last part 🙂 I care for such info much.
    I was looking for this certain info for a very long time.
    Thank you andd good luck.

  44. 45 good February 5, 2015 at 5:22 am

    I’m extremely pleased to uncover this site.
    I want to to thank you for your time for this particularly fantastic read!!
    I definitely savored every bit of it and I have you saved as a favorite to
    check out new information in your site.

  45. 46 deals and offers May 10, 2015 at 3:31 pm

    Hi there Dear, are you actually visiting this site daily, if so afterward you will without doubt obtain good experience.

  46. 47 health video July 9, 2015 at 10:13 pm

    Good blog you’ve got here.. It’s hard to find good quality writing
    like yours nowadays. I really appreciate individuals like you!

    Take care!!

  47. 48 crazy bulk October 27, 2015 at 4:36 am

    It’s awesome to go to see this web page and reading the views of
    all friends regarding this post, while I am also zealous of getting knowledge.

  48. 49 big sale December 17, 2015 at 12:06 pm

    Thanks for one’s marvelous posting! I definitely enjoyed reading
    it, you may be a great author.I will be sure to bookmark your blog and definitely will come back sometime soon. I want to encourage that you continue your great posts, have a nice afternoon!

  49. 50 League of legends December 29, 2015 at 9:33 am

    Newest League of Legends Service!
    New Design, Technology, Special RP codes database chooser!

    Get your free Riot Points Today at http://freerp.eu/

  50. 51 format Printing company December 23, 2016 at 3:16 am

    Having read this I believed it was rather informative.
    I appreciate you finding the time and energy to
    put this informative article together. I once again find myself personally spending a lot of time both reading and commenting.

    But so what, it was still worthwhile!

  51. 52 weight loss March 26, 2019 at 11:06 am

    Thanks for finally writing about >The Museum of the
    21st Century | Social Media and Cultural Communication <Loved it!

  52. 53 fairqq June 26, 2019 at 7:57 pm

    is a trusted QQ Online poker Online as well as Bandar Ceme Online betting site that offers online card games such as Online
    Casino Poker, DominoQQ, Capsa Online, Ceme Online,
    Ceme99, Online Gambling Online Texas Hold’em Sites. QQ Texas Hold’em Ceme,
    the very best and also best on-line poker agent website with 24 hr IDN Online Texas hold’em service.
    For those of you Lovers of the game Online Online as well as who
    want to play betting Online Texas hold’em, Online Ceme, Domino QQ, City
    Ceme, Online Betting, Bandar Capsa Online in 1 ID


  1. 1 Multimedia Museums? « Dan Cull Weblog Trackback on July 10, 2009 at 7:21 am
  2. 2 The Museum of the 21st century « fucktorymuseum 2.0 Trackback on July 10, 2009 at 6:28 pm
  3. 3 Museu Picasso Barcelona » Blog Archive » 5 ideas para el debate “El Museo del siglo XXI” entre los directores de la Tate y del British Museum Trackback on July 10, 2009 at 11:13 pm
  4. 4 Dyskusja The Museum of the 21st Century | Historia i Media Trackback on July 12, 2009 at 7:33 am
  5. 5 David Alexander’s Blog » Blog Archive » The Museum of the 21st Century Trackback on July 15, 2009 at 10:25 am
  6. 6 Museu Picasso Barcelona » Blog Archive » 5 ideas from “The Museum of the 21st century” talk between Directors of Tate & British Trackback on July 21, 2009 at 7:41 pm
  7. 7 Els museus del segle XXI (actualitzat amb el podcast) « Museus 2.0 Trackback on August 29, 2009 at 4:52 am
  8. 8 Museum of the 21st Century : Museum Planning Trackback on April 21, 2010 at 8:31 am
  9. 9 TACTICAL FLASHLIGHT Trackback on July 9, 2014 at 10:00 am
  10. 10 real estate agents rockingham wa Trackback on August 4, 2014 at 1:30 am
  11. 11 Business Consulting Trackback on October 20, 2015 at 11:14 pm
  12. 12 fut store Trackback on January 28, 2016 at 7:09 am
  13. 13 Roulette strategy Trackback on June 2, 2016 at 8:43 am
  14. 14 Sarcoidosis doctor databases Trackback on May 29, 2017 at 4:03 am

Leave a comment




About us

This blog examines social media, cultural institutions and digital participation. It's based on the research projects Engaging with Social Media in Museums and New Literacy, New Audiences. Regular contributors are Angelina Russo, Lynda Kelly and Seb Chan

a

Flickr Photos

RSS Museum 3.0

  • An error has occurred; the feed is probably down. Try again later.